The Brant Point House is a spec brand that I created and developed a full brand identity for. Brant Point House is a luxury hotel in Montauk, New York that was looking for luxurious classic branding to draw visitors to their hotel.

 I developed a comprehensive brand system from scratch, carefully defining the visual language, typography, layout structure, and overall aesthetic direction. Each design decision was made intentionally to ensure cohesion, scalability, and versatility across multiple platforms. The system was built to function seamlessly across both digital and print applications.

 The finalized identity establishes a polished, unified brand presence with a clear and consistent visual direction. I am continuing to expand the system through the creation of custom social media templates and additional marketing materials, ensuring the brand remains cohesive and recognizable across all touch points.