Guava Glaze is a concept to launch Rhode’s limited-edition Peptide Lip Treatment in a Guava flavor, inspired by the vibrant color and juicy freshness of tropical guava. The campaign highlights Rhode’s signature minimal aesthetic while introducing a playful, summer inspired twist through coral toned packaging and fruit inspired visuals.

 The goal was to position Guava Glaze as a fresh seasonal drop that feels both elevated and effortless, aligning with Rhode’s clean beauty identity while creating a visually striking summer launch.